How to Promote Like a Big Name Author

When You’re Not One…Yet

So after having one person in the audience for my fight scene workshop (thank you Christine!!), I didn’t expect the promotion workshop the next morning to be packed. So I fully apologize for running out of handouts. Stephanie Dray and I have promised to post the handout online so here it is.

Handout for RT Workshop on Promotion by Stephanie Dray and Jeannie Lin.

Enjoy and let me know what you think

Dear Author/Kobo Books Promotion

Huge thanks to Jane from Dear Author and to Kobo Books for setting up this special promotion for Butterfly Swords. In an effort to support the book, she contacted Kobo and the organization has offered to give away one free Kobo reader to a random customer who purchases Butterfly Swords any time between October 1 and October 31.

According to Jane:

“I wanted to promote Butterfly Swords, not only because it is a good book, but because it is a book that is set in a non European locale with non European characters. Not that I don’t love a good UK set romance. I do, but there is a plethora of them. And given all the struggles that authors have had trying to bring multiculturalism to fiction (think of the passing by big chains of Cindy Pon’s Phoenix Rising), I think it’s quite brave of Harlequin to buy this book, put some marketing muscle behind it (it was the only Harlequin Historical offered at NetGalley), and place an in-your-face Asian chick on the cover.” Entire blog post here

In addition to the giveaway, Dear Author is also hosting a book chat on Saturday October 9th from 7pm to 9pm EST. I’m very excited to attend. I apologize that the time doesn’t work for many overseas readers, but I believe the transcripts from the chats are usually released afterward.

The Kobo Books Butterfly Swords link will go live October 1. I am tempted to buy a copy myself….but that wouldn’t quite be fair. 🙂

I’m going to go and let this all sink in for a moment. Looking forward to meeting some readers at the book chat on October 9th!