Speaking this weekend – Pitching 101

This Saturday, I’ll be speaking at the MORWA chapter meeting on pitching at conference. I really need to get a savvy title for my pitching talk on par with the “Selling the Hard Sell” or “Page 1, 5, 50 – Keeping Them Hooked” title.

I was asked to do this talk after doing an informal coffee talk last year for the chapter on pitching. Here was my interview:

Kim: “Hey, you’ve pitched at conference, right?”
Jeannie: “Umm, twice?”
Kim: “Can you talk about it?”
Jeannie: “Okay.”

Kim is Kimberly Killion, our chapter president, who couldn’t do the talk herself because, well, she had to be president at the same time. I’m only vice-president. My job is pretty easy. I take notes and get flowers to celebrate first sales and accomplishments. And I soothe ruffled feathers if there happen to be any. I also have signing power on the checkbook should the treasurer be out of town.

This weekend, the informal talk is morphing into a one hour formal workshop. At first I thought it was odd that I was actually doing a talk on pitching because I was shaking like mad when I first pitched. I had gone to Nationals twice before attempting to pitch and everyone always seemed so nervous and keyed up. It’s a boiler room atmosphere down in the pitch room, really.

Kind of funny, but I remember checking out a book in high school from the library titled, “How to Talk to People”, because I was morbidly shy. More funny stuff – my first job out of college was a speaking job as a technical trainer.  After a few years in technology, I switched careers to teach high school science. Every time I stood in front of class, I got that fluttery stomach feeling. So perhaps this puts me in a good place to give this sort of talk. No one knows how to fake confidence better than me. 🙂

I did have one freak out moment when I realized that Margie Lawson was our speaker last month, and she rocked the house. Talk about a hard act to follow! *cliche alert!* More irony – next month I’ll be speaking in Los Angeles at the LARA chapter meeting, following on the heels of their Bob Mayer all day workshop. I really need to get someone to help me plan these engagements better.

Margie Lawson Rocks My World

*Cliche alert* — As I kept hearing all weekend.

I just took a one and half day Empowering Character’s Emotions workshop with Margie Lawson through the MORWA chapter this weekend. This is THE system for amplifying your voice and writing. I wish I had discovered her EDITS system a year ago, or two years ago, or three…basically before anyone had read my writing. I wouldn’t have been so in the dark about what wasn’t working.

One of my very last “steps” I took before the writing started getting noticed by agents was an amplification pass. I went through the manuscript which I believed was “ready” and picked out lazy lines and paragraphs and shined them up a bit, purposefully made them more interesting and sparkly and unique.

Sometimes it worked, sometimes it made my writing tortured and purple. But sometimes you just have to try harder. That’s how my Little Sis marks these lazy areas in the manuscript, “try harder”. I mark them as “make unique” or “do better”. Good, solid writing isn’t necessarily distinctive enough. Good writing doesn’t get noticed. Special writing gets noticed.

Margie calls it “fresh writing”, but she goes much deeper, giving you concrete tools to catch and amplify the writing. Much more effective than feeling around in the dark, as I was doing! Her system resonated with me because of several big ideas:

firstpage1. It’s an instructive system. An empowering system. It’s for writers to be able to delve deeper into their own work. The way to get the most out of it is to analyze your own writing. And reflection is never a bad thing.

2. At the heart of it, she pushes writers to stretch their boundaries and take risks. It’s not about “Don’t” rules; what not to do. Margie emphasizes “Do” rules. She gives a toolset of devices to use and concrete techniques that you can apply immediately.

3. Teacher Jeannie appreciates the lesson design. Cognitively, EDITS is a well-structured system. There’s tactile involvement (highlighting), visual cues through the color coding, actively engaging to the learner — lots of hands on exercises. Margie was also a very good teacher. Lots of positive reinforcement, modeling, creating a safe space by lowering the affective filter. I was very impressed just watching the way the workshop was structured.

The ten hours just flew by. 🙂

Oh, I wasn’t going to actually try to explain the system and the ten gobzillion things I learned. Margie does so in lecture packets which span hundreds of pages, so I doubt I can even scratch the surface. If you’re curious, check out her website (http://www.margielawson.com)– after you appreciate the work of art that is my marked up draft.

I also got a little special star for my effort. The Capote quote definitely embodies my writing process and philosophy.

star

I’m off now, to make it AWESOME.